Our story: The Springs Theory Difference
Discover the passion and purpose behind Springs Theory Water Lab. We're dedicated to empowering homeowners with knowledge about their water, ensuring peace of mind through informed decisions.

From Passion to Purpose: Why Springs Theory was Founded
Hello, I'm Kelly Fleming, Water Quality Specialist and the founder of Springs Theory Water Lab. My lifelong fascination with water, beginning in childhood, has fueled a journey through citizen science, field testing for wastewater facilities, and even home filtration sales. This path revealed a critical gap: the industry's sales bias often overshadowed genuine education.
I witnessed firsthand the injustice of "free" water tests often leading to unnecessary purchases. Springs Theory Water Lab was born from a belief that honesty and education are powerful tools. My passion is to bring joy and peace to families as they make truly informed decisions about their home's water.

Personalized Insights, Not Just Numbers
What truly sets Springs Theory Water Lab apart is our commitment to personalization. We offer real advice from real experts, explained in simple, understandable terms. Unlike services that provide only a numerical result, we deliver tailored recommendations addressing your specific concerns.
We believe every homeowner deserves to feel confident about their water. Our goal is to empower you with the knowledge to make the best choices, ensuring your family's health and well-being. Experience the difference of dedicated expertise and unbiased guidance.

Meet the Expert Behind the Lab
Springs Theory Water Lab is currently a one-woman show, led by me, Kelly Fleming. My extensive background includes working with the wastewater treatment facility in Oconomowoc, Wisconsin, where I gained invaluable practical experience.
Additionally, I've actively assisted with citizen science initiatives and participated in several scientific studies focused on rivers, lakes, and springs across southeastern Wisconsin. This deep, hands-on experience, combined with my previous role in water filtration sales, provides a unique and comprehensive understanding of water quality, from testing to practical solutions.
"I would absolutely recommend knowing what you're putting into your body through getting your water tested at Springs Theory Water Lab"
Becky Neubs - Waukesha, WI